International Journal Of Internet Marketing And Advertising Pdf

international journal of internet marketing and advertising pdf

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Category: Marketing. Scholars have examined the relationship between sports and urban development and proposed to use sport programs and events as a catalyst to revitalize communities, upgrade…. The purpose of this research is to develop and validate a scale to measure the perceived orientation of sport organizations toward their fans, and subsequently, to test….

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Category: Marketing. Scholars have examined the relationship between sports and urban development and proposed to use sport programs and events as a catalyst to revitalize communities, upgrade….

The purpose of this research is to develop and validate a scale to measure the perceived orientation of sport organizations toward their fans, and subsequently, to test…. Due to the increased growth of Internet users, the examination of compelling online shopping behavior has emerged as a vital topic in developing positive consumer….

Combining sport event tourism and experience economy has led to an experience-based explanation of sport tourists' behavior and the creation of experiencescapes. Although both sports and cities have transformed over the last century, research on the intersection of sports and urban development remains scarce. This special issue was…. This study was conducted to examine the effect of co-branding, a brand partnership tactic involving two or more brands, on consumer behavior within the sport industry.

Advertisers frequently use social media for interactive and customer-oriented relationship marketing RM purposes. Moreover, sports clubs and players have been using…. The growing proportion of older fans and their potential economic value have increased the need for an improved understanding of age differences in fan behaviour. Given the public availability of secondary data on investments in events such as the Olympics, FIFA World Cup and professional sports, event studies that measure stock….

To understand the football industry in its entirety, a supply chain management SCM approach is necessary. This includes the study of suppliers, consumers and their…. The purpose of this study is to examine the stadiums in Turkey within the scope of sustainability and evaluate their impact on sustainable urban development.

The Rio Olympic Games required a significant investment in the public transport systems, connecting four city's areas and providing different types of impacts and…. While professional leagues…. The purpose of this paper is to examine how skateboarding as a community, sport and cultural phenomenon can become integrated into and drive the development, branding and…. Olympic Stadiums are expensive and large constructions. The media often report on cost overruns based on the extravagant appearance of an Olympic Stadium and the lack of….

As the superiority of sports celebrities' endorsements has been questioned, the purpose of this study is to identify various types of endorsers' direct and indirect…. Transformative marketing provides a way to encourage positive behaviors. This approach can be applied to community intervention organizations, such as the Special….

Image congruence is one central metrics that significantly influences image transfer. Nevertheless, studies on impact of image congruence on consumers' attitudinal and…. In advanced societies, lifestyles are increasingly sedentary, and it is important to identify strategies to help people acquire healthy habits, such as exercise.

The purpose of this paper was to provide a discussion on using sport events for community development through the lenses of community development theories and perceived…. Major sporting events MSEs have always contributed to sustainable change. Many owners and organizers of MSEs have gradually institutionalized the governance of sporting….

The objective is to examine the influence of articulation on the effectiveness of sports sponsorship. The purpose of this paper was to explore a new sport attendance behavior spectrum framework where sport consumer behavior is not derived from just a dichotomy of a…. This paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in…. Building on existing sport licensing research from the North American market, the primary goal of this study was to explore meanings embedded in sport licensed products in….

Severe hazards associated with climate change are threatening human settlements, thereby requiring global cities to implement comprehensive climate adaptation strategies…. This study examines the effects of congruence and reliability on cause-brand alliance CBA program attitudes—exploring how CBA program attitudes and sport entity…. The purpose of this paper is to reframe analyses of stadium and arena subsidization policies from perspectives centered upon economic and financial issues toward a….

This study aimed to examine the effects of two sponsorship purpose articulations commercially oriented vs noncommercially oriented on attitude toward the sponsor via….

The purpose of this research was to test the influence of consumer knowledge management on attitudinal and behavioral loyalty through service quality and psychological involvement.

This study aims to examine the influence of a sports-related accident and its severity on sponsorship effects, including brand recognition, attitude toward the sponsoring…. Offline retail stores have been working on improving their in-store customer experience; they have begun to realise the physical advantage they have over online channels….

By exploring the new aspect of star power, this study…. This study aims at understanding how professional sports events compete with each other to attract spectators, sponsors and media coverage, by referring to the…. The aim of this study is to examine the influence of perceived sponsorship leverage on perceived product quality and the image transfer model, under moderation by fan involvement. The article presents an empirical analysis that evaluates the effects of a systemic corruption scandal on the demand in the short and the long run.

In , the Calciopoli…. The purpose of this paper is to propose and examine an integrated model of spectator satisfaction in mass participant sport events. Beset with formidable…. Using two theoretical lenses — social identity theory and generation cohort theory — the present study analyzes the influence of sport motivations i.

This research aims to explore ways to build a corporate media reputation by sponsoring a sports event i. Report bugs here. Please share your general feedback. You can join in the discussion by joining the community or logging in here. You can also find out more about Emerald Engage. Visit emeraldpublishing. Answers to the most commonly asked questions here.

All issues EarlyCite. Volume 21 Issue 4 Issue 3 Issue 2 Issue 1 Issue 4 Issue 1 Sponsorship return on investment. Issue 1 Sport business in China. Issue 5 How is table tennis used to boost the development of Shanghai? Interviewing the executive director of Shanghai Table Tennis Association Yi Zhang , Hao Dong Gu Scholars have examined the relationship between sports and urban development and proposed to use sport programs and events as a catalyst to revitalize communities, upgrade….

Hedlund The purpose of this research is to develop and validate a scale to measure the perceived orientation of sport organizations toward their fans, and subsequently, to test…. Sport consumer flow and shopping well-being in online shopping Bomin Paek , Alan Morse , Minjung Kim , Hoyoon Jung Due to the increased growth of Internet users, the examination of compelling online shopping behavior has emerged as a vital topic in developing positive consumer….

Sport events as experiencescapes: the spectator's perspective Kirstin Hallmann , Anita Zehrer , Julia Rietz Combining sport event tourism and experience economy has led to an experience-based explanation of sport tourists' behavior and the creation of experiencescapes. Sports and urban development: an introduction Geoff Dickson , James Jianhui Zhang Although both sports and cities have transformed over the last century, research on the intersection of sports and urban development remains scarce.

To partner or not? A study of co-branding partnership and consumers' perceptions of symbolism and functionality toward co-branded sport products Ho Yeol Yu , G. Matthew Robinson , DongHun Lee This study was conducted to examine the effect of co-branding, a brand partnership tactic involving two or more brands, on consumer behavior within the sport industry.

Identifying factors affecting the value of advertisements on football clubs' and players' social media: a discrete choice analysis Matteo Balliauw , Evy Onghena , Simon Mulkens Advertisers frequently use social media for interactive and customer-oriented relationship marketing RM purposes. The impact of ageing on aggression among sport fans: the mediating role of fan hatred Tamar Icekson , Anat Toder Alon , Avichai Shuv-Ami , Yaron Sela The growing proportion of older fans and their potential economic value have increased the need for an improved understanding of age differences in fan behaviour.

Sport sponsorship announcement and stock returns: a meta-analytic review Youngbum Kwon , T. Bettina Cornwell Given the public availability of secondary data on investments in events such as the Olympics, FIFA World Cup and professional sports, event studies that measure stock…. Business management in the football industry from a supply chain management perspective Zhaleh Memari , Abbas Rezaei Pandari , Mohammad Ehsani , Shokufeh Mahmudi To understand the football industry in its entirety, a supply chain management SCM approach is necessary.

The Rio's transport legacy: pre- and post-Games resident perceptions Tiago Ribeiro , Victor Almeida The Rio Olympic Games required a significant investment in the public transport systems, connecting four city's areas and providing different types of impacts and….

Utilization of Olympic Stadiums: a conceptual stadium legacy framework Holger Preuss , Anke Plambeck Olympic Stadiums are expensive and large constructions. How the type of sports-related endorser influences consumers' purchase intentions Aaron von Felbert , Christoph Breuer As the superiority of sports celebrities' endorsements has been questioned, the purpose of this study is to identify various types of endorsers' direct and indirect….

Transformative marketing: health and well-being of Special Olympic athletes Brian P. McCullough , Galen T. Trail Transformative marketing provides a way to encourage positive behaviors. Image congruence between sports event and host city and its impact on attitude and behavior intention Yinghui Zhang , Euisoo Kim , Zunming Xing Image congruence is one central metrics that significantly influences image transfer. Sport events and community development: resident considerations and community goals Kyriaki Kiki Kaplanidou The purpose of this paper was to provide a discussion on using sport events for community development through the lenses of community development theories and perceived….

Does the legacy governance of major sporting events affect urban development? The effect of articulated sports sponsorship on recall and visual attention to the brand Manuel Alonso Dos Santos , Manuel J. Sport attendance behavior spectrum: motivators, constraints and context Kurt C. Mayer , Eric Hungenberg The purpose of this paper was to explore a new sport attendance behavior spectrum framework where sport consumer behavior is not derived from just a dichotomy of a….

Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League Giridhar B. Kamath , Shirshendu Ganguli , Simon George This paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in….

Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry Dimitra Papadimitriou , Artemisia Apostolopoulou , Scott Branvold , Dimitrios Gargalianos Building on existing sport licensing research from the North American market, the primary goal of this study was to explore meanings embedded in sport licensed products in…. Climate vulnerability as a catalyst for early stadium replacement Timothy Kellison , Madeleine Orr Severe hazards associated with climate change are threatening human settlements, thereby requiring global cities to implement comprehensive climate adaptation strategies….

Understanding consumer attitudes in cause-brand alliances in sports: the role of sport entity attitudes Soyoung Joo , Jakeun Koo , Bridget Satinover Nichols This study examines the effects of congruence and reliability on cause-brand alliance CBA program attitudes—exploring how CBA program attitudes and sport entity….

Friedman , Adam S. Beissel The purpose of this paper is to reframe analyses of stadium and arena subsidization policies from perspectives centered upon economic and financial issues toward a…. The effect of sponsorship purpose articulation on fit: moderating role of mission overlap Tae-Ahn Kang , Hirotaka Matsuoka This study aimed to examine the effects of two sponsorship purpose articulations commercially oriented vs noncommercially oriented on attitude toward the sponsor via….

The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs Mohsen Behnam , Do Young Pyun , Jason P.

Guide for Authors

Subscription price CiteScore 0. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet. IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics. Professionals, policy-makers, academics, researchers, and managers in IT, marketing, advertising, business and commerce. IJIMA publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.

Before submission check for plagiarism via Turnitin. Typeset is a very innovative solution to the formatting problem and existing providers, such as Mendeley or Word did not really evolve in recent years. Guideline source: View. All company, product and service names used in this website are for identification purposes only. All product names, trademarks and registered trademarks are property of their respective owners. Use of these names, trademarks and brands does not imply endorsement or affiliation. Read More.

Ndasi, W. A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising. International Journal of Internet Marketing and Advertising , 14 4. In Press. Copyright to original material in this document is with the original owner s.

International Journal of Internet Marketing and Advertising

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM 's targeted audience are marketing scholars, practitioners e. IJRM is a broad journal that aims to be at the forefront of the field. Hence, it welcomes contributions in various aspects of marketing.

The online version may be published soon after the final draft is completed. Read More. Posted on Jan 26, As you are aware, printing and delivery of journals results in causing a significant amount of detrimental impact to the environment. Being a responsible publisher and being considerate for the envi..

International Journal of Internet Marketing and Advertising — Template for authors

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Инструкция по ее изготовлению была проста, как рецепт приготовления жженого сахара. - Плутоний и уран, - повторял Джабба.  - Переходите к главному. - Вернитесь назад, - приказала Сьюзан.  - Документ слишком объемный. Найдите содержание. Соши открутила несколько страниц .

У нас две рыжеволосые. Обе хорошенькие. Сердце Беккера подпрыгнуло.

Беккер вытащил из кармана купюру в тысячу песет и сунул панку в руку. - Премного благодарен, приятель! - крикнул тот ему вслед.  - Увидишь Меган, передавай от меня привет! - Но Беккер уже исчез. Двуцветный вздохнул и поплелся к танцующим.

 - Тебя оно не обрадует. - В ТРАНСТЕКСТЕ сбой. - ТРАНСТЕКСТ в полном порядке. - Вирус.

Она в конце концов перестала протестовать, но это продолжало ее беспокоить. Я зарабатываю гораздо больше, чем в состоянии потратить, - думала она, - поэтому будет вполне естественным, если я буду платить. Но если не считать его изрядно устаревших представлений о рыцарстве, Дэвид, по мнению Сьюзан, вполне соответствовал образцу идеального мужчины.

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International Journal of Internet Marketing and Advertising | The IJIMA is a double​-blind referred, highly professional and authoritative source of information in.

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